The real role of marketing
Prof. Malcolm McDonald on why marketing strategy is crucial for any organization. Brought to you by http://www.oxlearn.com.
From: OxfordLearningLab
Added: 17 years ago
Views: 16,956
32,491 ratings
Results for “OxfordLearningLab” · 2009
About 44 results
The Product Life Cycle
Learn more https://www.oxfordlearninglab.com/p/products-life-cycle/ A practical example of the product lifecycle. From innovators ...
From: OxfordLearningLab
Added: 17 years ago
Views: 36,165
21,996 ratings
SWOT analysis: how to create a useful one
To learn more https://www.oxfordlearninglab.com/p/swot-analysis. Most people do create SWOT analysis for entire companies.
From: OxfordLearningLab
Added: 17 years ago
Views: 81,499
1,670 ratings
The Ansoff Matrix
Learn more https://www.oxfordlearninglab.com/p/the-ansoff-matrix/ . Mitigate your business and financial risks. A fast method to ...
From: OxfordLearningLab
Added: 17 years ago
Views: 142,603
43,014 ratings
How to Advertise to market segments
Tailor your advertising to market segments and media type. Effective communication strategies must take into account not only the ...
From: OxfordLearningLab
Added: 17 years ago
Views: 10,395
28,942 ratings
Marketing communications : the constituent tools
Learn more @ http://www.oxlearn.com Marketing communications mix :Sales promotion, advertising, public relations, direct ...
From: OxfordLearningLab
Added: 17 years ago
Views: 31,899
16,300 ratings
Market segmentation: a case study
Learn more https://www.oxfordlearninglab.com/p/market-segmentation An example of how knowing your market segments will ...
From: OxfordLearningLab
Added: 17 years ago
Views: 57,407
43,577 ratings
Corporate communications: Corporate identity
How companies have to act in order to change the way they would like to be perceived. More videos http://www.oxlearn.com.
From: OxfordLearningLab
Added: 17 years ago
Views: 6,572
7,199 ratings
Corporate communications: storytelling
http://www.oxlearn.com How storytelling is used to shape corporate communication. Learn how to use it for your marketing ...
From: OxfordLearningLab
Added: 17 years ago
Views: 13,156
8,786 ratings
How Japanese photocopier conquered the world
Prof. Malcolm McDonald on Market segmentation case study, how an apparently small market segment went into dominate the ...
From: OxfordLearningLab
Added: 17 years ago
Views: 2,689
30,119 ratings
Marketing Due Diligence
The marketers dilemma. Customers or shareholders value? Marketing due diligence is paramount to effectively manage the value ...
From: OxfordLearningLab
Added: 17 years ago
Views: 766
20,397 ratings
Key Account Management: Categorization
Learn more @ http://www.oxlearn.com Categorize effectively your key accounts. A step-by-step system to structure your key ...
From: OxfordLearningLab
Added: 17 years ago
Views: 30,083
21,457 ratings
Sales Management: a basis for communication
Understand 4 types of customer/supplier relationship, tactical, prospective, co-operative, strategic. Watch more at ...
From: OxfordLearningLab
Added: 16 years ago
Views: 425
8,110 ratings
Marketing communications: The role
The role of marketing communications is to create brand values and provoking behaviour. More videos http://www.oxlearn.com.
From: OxfordLearningLab
Added: 17 years ago
Views: 13,708
33,883 ratings
How to avoid price commodity trap
Prof. Malcolm McDonald on why competing on price is a failed strategy. Brought to you by http://www.oxlearn.com.
From: OxfordLearningLab
Added: 17 years ago
Views: 1,566
36,221 ratings
The House market boom and crash: a marketing planning error
Prof. Malcolm McDonald on Marketing strategy. How the house market crash was also the result of poor marketing planning.
From: OxfordLearningLab
Added: 17 years ago
Views: 779
20,885 ratings
Corporate communications: branding association
http://www.oxlearn.com Understand how major corporation are dealing with corporate communication associating their brand with ...
From: OxfordLearningLab
Added: 17 years ago
Views: 1,542
18,368 ratings
Key Account Management: Selection
http://www.oxlearn.com Understand who your key accounts really are. Learn to extract more value from your key accounts and ...
From: OxfordLearningLab
Added: 17 years ago
Views: 6,056
34,688 ratings
Service Marketing: Word of Mouth
The importance of word of mouth in the service industry By Laurie Young.More videos @ http://www.oxlearn.com.
From: OxfordLearningLab
Added: 17 years ago
Views: 1,624
31,248 ratings
Financial and Business Risks
How Virgin Airlines started to compete in the London-New York route. Learn the successful first steps for any business venture.
From: OxfordLearningLab
Added: 17 years ago
Views: 5,699
24,888 ratings